Telecom Regulatory Updates
Providing businesses with essential compliance tools to earn trust with customers and prospects
Our Commitment to Combating Spam
The telecommunications industry will soon be implementing regulatory changes which Deal Finders Funnel is committed to supporting as part of a global effort to combat fraudulent spam calls and text messages. The two changes, the Application to Person messaging service, also known as A2P 10DLC, and STIR/SHAKEN, will require businesses to obtain an attestation trust score by creating a business profile. The trust score provides the underlying carrier with information to verify that the communications are not spam.
Across 2021, businesses will be assigned a trust score for outbound calling, which will be “signed” by the underlying originating caller’s carrier and sent to service providers or mobile networks like AT&T, T-Mobile (including Sprint) and US Cellular. There will be different ratings, or attestations, of calls: A, B or C. These ratings allow carriers to verify information about the call or text message and give consumers a better idea of the validity of the caller. “A” rated calls are likely to be treated favorably, while “B” and “C” rated calls will be viewed as more suspicious. Over time, the weight given to attestation ratings is expected to increase according to some carriers.
Read on for more information on what you can expect from these changes, what will be required, and how your business can maintain compliance.
STIR/SHAKEN Business Registration
Forms Now Available
Registration for Application to Person messaging service (A2P 10DLC) is coming soon.
Business Profile Registration FAQ’s
What are the requirements for business registration?
- Business Name
- Physical Address (Street, City, State/Province/Region, Postal Code, Country)
- Business Identity (Direct Customer or ISV/Reseller/Partner)
- Business Type (Sole Proprietorship/Partnership/Corporation /Co
- Company Status (Private/Public)
- Stock Ticker & Exchange (if Public)
- Business Registration Number & Type (DUNS or Business License)
- Regions of Operations
How do these changes affect me?
Why are the carriers making these changes?
Which regions are impacted by these regulatory changes?
If I am using Deal Finders Funnel for attribution only, do these regulatory changes pertain to me?
Once I register my business, how long does it take to get an Attestation Trust Score?
What dependencies reflect my Attestation Trust Score provided by the carrier?
Are there costs involved with registering my account to obtain an attestation score when I’m signing up for service or if I’m an existing customer?
Can I challenge the Assestation Trust Score?
Once I’ve been provided an attestation trust score is there anything else I need to do?
What can I do to avoid rejection of my business registration?
What do I do if there is an error with my submission?
If I am an agency, will I need to register all of my sub accounts individually?
I have sub-accounts for different departments and virtual teams within my internal organization. Can these sub-accounts be registered under one company name?
Where does the term SHAKEN come from?
Did an industry group create SHAKEN?
How does SHAKEN work?
When does STIR/SHAKEN go into effect?
What will my caller ID look like when STIR/SHAKEN is implemented on my phone?
Will STIR/SHAKEN cost me additional fees?
I receive many calls from international companies and their representatives utilizing ten digit United States telephone numbers. Will STIR/SHAKEN benefit me?
What will happen to calls that receive low attestation scores? Will carriers deliver such calls?
How does a business maintain a high attestation score?
If I make a STIR/SHAKEN-signed call that potentially is a robocall will the underlying carrier deliver the call?
How does A2P 10DLC work?
The requirements needed for the A2P 10DLC service are as follows:
- Business profile creation/registration is the first step needed to identify who they are in order to send messages to the carrier networks.
- Businesses will then need to register their Band and the campaign type and provide a sample message (or two) that they are sending to their customers e.g. campaign types, marketing messages, account notifications, delivery notifications, etc.
- Registration will need to be completed using the DFF A2P 10DLC registration page for all types of messages being sent.
What is the timeline for registration and deadlines for A2P 10DLC registration?
What happens if I don't register?
Once DFF gets further information regarding this we will update this document accordingly.
How does Brand registration work?
So what does a Trust Score truly mean and how is it determined?
Why does the Trust Score determine my throughput rate?
What’s a Campaign?
Do I need to select a Use Case when registering a campaign?
Use cases vary from reminders, 2 factor authentication, marketing messages, customer notifications, to public service announcements, and many more. A list is provided below for the Use Cases.
Do peer-to-peer text fall under the use case for Conversational Messaging? If so, should this type of conversation also be pre-registered as a campaign?
With these changes will I need to register my campaign in the The Campaign Registry?
Will I need new phone numbers to use this A2P 10DLC service?
If I would like to register for the A2P 10 DLC brand, what is needed?
Once I submit my Brand and Campaign registration, how do I assign phone numbers for my A2P 10DLC campaign?
Are dedicated Short codes or Toll Free Numbers affected by these A2P 10DLC changes?
Carrier Fees FAQs
What fees are associated with the A2P 10DLC service?
Brand registration fee: $4 one-time registration fee, per Brand.
Telephone Consumer Protection Act (TCPA) FAQs
What is TCPA?
How does STIR/SHAKEN tie into TCPA?
What is considered a robocall?
What are the specific TCPA rules for telemarketing?
- Telemarketing calls can only be made between the hours of 8 a.m. and 9 p.m. (local time at the called party’s location)
- All telemarketers must comply with limits on “abandoned calls” and employ other consumer-friendly practices when using automated telephone-dialing equipment
- A telemarketer must abandon no more than 3 percent of calls answered by a person and must deliver a prerecorded identification message when abandoning a call
- Telemarketers must not disconnect an unanswered telemarketing call prior to at least 15 seconds or four rings
- All pre-recorded messages, whether delivered by automated dialing equipment or not, must identify the name of the entity responsible for initiating the call, along with the telephone number of that entity that can be used during normal business hours to ask not to be called again
- All telemarketers must transmit caller ID information, when available, and must refrain from blocking any such transmission(s) to the consumer
- All businesses that use auto dialers to sell services must maintain records documenting compliance with call abandonment rules
- Make sure to provide an opt-out function to put the phone number on the DNC registry
- The (Do Not Call Registry) DNC list needs to be specific to your organization and on file for 5 years
- Avoid calling numbers where the recipient is paying for the call (healthcare offices, mobile numbers, and even medical facilities)
Where can I find the National Do Not Call registry?
This is the page the FCC maintains regarding how businesses can sign up to get subscriptions for the FCC’s do not call lists. Businesses can purchase subscriptions for specific area codes or for all area codes. (See Subscribing To Area Codes section)
Campaign registration fees
|Low-volume* Mixed-use Campaign||$2/month|
AT&T Surcharge Passthrough Fees
|CAMPAIGN TYPE||AT&T LONG CODE SMS CARRIER FEE (PER SEGMENT)||AT&T LONG CODE MMS CARRIER FEE||USE CASES WITHIN CAMPAIGN TYPE|
|Declared Use Case||$0.002||$0.0035||Single use case covering 2FA, authentication, customer care, group messaging, notifications, operations, and anything else indicated "Declared" in Table 2 below.|
|Mixed / Marketing Use Case||$0.003||$0.0035||Marketing use case or combination of use cases under one campaign.|
|Basic / Unregistered||$0.002-$0.004||$0.0035-$0.005||High risk provider or unregistered traffic|
|Special (select use cases only)||$0.000||$0.000||Charity, emergency services, public safety|
|USE CASE||CAMPAIGN TYPE||ADD'L CARRIER VETTING REQUIRED?||DESCRIPTION|
|2FA||Declared||No||Any authentication or account verification such as OTP|
|Account Notifications||Declared||No||Notifications about the status of an account or related to being a part of an account|
|Customer Care||Declared||No||Support, account management, and other avenues of customer interaction|
|Delivery Notifications||Declared||No||Information about the status of a delivery|
|Fraud Alert Messaging||Declared||No||Messaging about potential fraudulent activity such as spending alerts|
|Higher Education||Declared||No||Message campaigns from colleges, universities, and other education institutions|
|Low Volume Mixed||Mixed/Marketing||No||A campaign that covers multiple use cases such as marketing promotions and delivery notifications. Primarily for small businesses. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.|
|Marketing||Mixed/Marketing||No||Promotional content such as sales and limited time offers|
|Mixed||Mixed/Marketing||No||A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.|
|Polling and voting||Declared||No||Notifications about polling and voting|
|Public Service Announcement||Declared||No||PSAs to raise audience awareness about a given topic|
|Security Alert||Declared||No||Notification of a compromised system (software or hardware related)|
|Carrier Exemptions||Special||Yes||Carrier-exempted campaigns|
|Charity||Special||Yes||Messages from a registered charity such as 501c3 charities. Note - religious organizations are not included|
|Conversational Messaging||Declared||Yes||In-app peer-to-peer (P2P) conversations using proxied or pooled numbers or personalized services for enterprise or A2P communications to protect privacy of personal numbers|
|Emergency||Special||Yes||Notifications about/supporting public safety during emergency situations|
|Sweepstakes||Special||Yes||Sweepstakes related communications|
|Political||Declared||Yes||Messages from a verified campaign to influence decision making|
|Social||Declared||Yes||Non-commercial communication within or between closed communities|
I have some additional questions. Who do I contact?
There are several ways to contact our support team. If you are inside the Deal Finders Funnel platform, you may select the “Chat with Support” option. Additionally, you may reach our team by phone at 202-851-2937 or create a support ticket by sending an email to firstname.lastname@example.org
To help keep customers informed, we are sending regular emails related to these regulatory changes and proactively keeping this web page up-to-date. We recommend reviewing these resources often, as information is subject to change.